And don’t be afraid to A/B test form length and content. Start with a well thought out form with all relevant information to get your visitor to the next step and then test more or less information. We have to demonstrate that what we’re saying is true. Do you have a customer that is well known or willing to lend you a quote or their logo?
I asked a few ex-boyfriends if they’d give a reference, but thought better of actually posting those on my profile.
Are they coming from an ad where the image displays a purple t-shirt?
Then they should see a purple t-shirt on the landing page. I’m still using Ok Cupid’s template, so I don’t have any control over the form.
For your business, make sure to think about where your visitors are coming from.
I need to understand the qualities of an ideal business prospect, one that is likely to convert on the site.
Once I knew who I was looking for, I had to figure out how I’d find him in the sea of non-contenders.
Don’t break the promise that got your visitor to the page.
In the case of a dating profile, the promise is a my main profile photo, user name, age and location.