In 2015, 73% of online men and 80% of online women used social networking sites.The gap in gender differences has become less apparent in Linked In.(Muscanell and Guadagno, 2012) In addition to this, women are more likely to use Facebook or My Space to compare themselves to others and also to search for information.Men, however, are more likely to look at other people's profiles with in the intention to find friends.It was hypothesised that women are simply more effective at using social networking sites because they are better able to harness positive emotion.
A study of Swedish SNS users found that women were more likely to have expressions of friendship, specifically in the areas of (a) publishing photos of their friends, (b) specifically naming their best friends, and (c) writing poems to and about their friends.
Although the sample sizes of the two surveys are comparable – 1,650 Internet users in the Pew survey Pinterest, Facebook, and Instagram attract more females.
Picture sharing sites overall are very popular among women.
Studies have also been conducted on the differences between females and males with regards to blogging.
The Pew Research Center found that younger females are more likely blog than males their own age, even males that are older than them.