By 1922 the editorial side of the paper was fully engaged in promoting the benefits of modern appliances and technology to free its female readers from the drudgery of housework.On 25 October 1924, the Daily Mail published the forged Zinoviev letter, which indicated that British Communists were planning violent revolution.The publisher of the Mail, the Daily Mail and General Trust (DMGT), is listed on the London Stock Exchange.Circulation figures according to the Audit Bureau of Circulations in November 2017 show gross daily sales of 1,383,932 for the Daily Mail.
From 1923 Lord Rothermere and the Daily Mail formed an alliance with the other great press baron, Lord Beaverbrook.In 1900 the Daily Mail began printing simultaneously in both Manchester and London, the first national newspaper to do so (in 1899, the Daily Mail had organised special trains to bring the London-printed papers north).The same production method was adopted in 1909 by the Daily Sketch, in 1927 by the Daily Express and eventually by virtually all the other national newspapers.In 1930 the Mail made a great story of another aviation stunt, awarding another prize of £10,000 to Amy Johnson for making the first solo flight from England to Australia.The Daily Mail had begun the Ideal Home Exhibition in 1908.